Work & Writing
Case studies, perspectives, and ideas from 16+ years of building at the intersection of strategy, marketing, and technology. Originally published on LinkedIn — archived here.
How a suite of iPad sales tools transformed the way GE Transportation's sales team communicated complex solutions — and set a template for the rest of GE.
How a scrappy content program 10X'd output, cut costs by 50%, and turned a 75-year-old CPG company into a content machine — without adding headcount.
Why overcrowded MarTech stacks slow companies down — and what it actually looks like when technology becomes the problem it was supposed to solve.
$250K invested. 10 months unused. One missed integration. A $5K fix that finally made the software work — and gave a name to a problem more common than anyone admits.
Over half of users didn't know their model number — the one thing the tool required. So we eliminated the need for one, and sent 24% of users straight to Buy Now.
Whether your income comes from an employer or a client, you're already managing a portfolio. The question is whether you're doing it intentionally.
Why I've staked my career on the convergence of Marketing and Technology — and what a golf swing has to do with it.
Marketing's complexity and the tech explosion — a plain-language explainer for why the intersection of marketing and technology changed everything.