Kathleen M. Voboril

• Manage a Signature Success portfolio of global enterprise Retail and Consumer Goods brands on Marketing Cloud, Data 360, and Agentforce — driving adoption, technical health, and value realization across complex, multi-cloud environments.
• Deliver solution architecture from the CSM seat — diagnosing technical constraints and designing omnichannel and DTC use cases that span enterprise stacks, connecting marketing, data, commerce, and service layers in ways that typically require a Solutions Architect.
• Partnered on a global consumer brand's Agentforce launch — 2,000+ conversations per day from day one across 14 global sites.
• Stood up first Data 360 use case for a global retail client that outperformed Browse on CTR and conversion and matched Cart on incremental revenue — despite being the highest-funnel use case. Client has since moved all audience builds to Data 360.
• Drove a global enterprise Salesforce org from 67% to 100% security health — 42 critical, high, and medium findings fully remediated. Client now presents this at their board.
• Identified $9.5M in incremental revenue opportunities within an existing tech stack — no new investment required.
• Guided a client through a full optimization of 500+ Proactive Monitoring monitors across 65 brands ahead of holiday peak — resulting in a completely smooth holiday season across billions of sends globally.
• Built CoE Framework and Jobs to Be Done Matrix for Data 360 — now the white-label standard across the full CSM org.
• Developed Marketing Cloud Evolution Readiness Framework, Revenue Per Message Optimizer, and Annual Technical Health Review Scorecard — all adopted as org-wide best practices.
• Built AI-assisted tools with Claude Code and Slackbot: value models, scenario planners, release readiness workbooks, and activation frameworks — produced in sessions rather than weeks.

• Launched consultancy specializing in aligning people, process, and technology for digital transformation. Secured $313K sales pipeline advising clients on generative AI and Go-to-Market strategies.

• Led enterprise-wide omnichannel strategy for a global Outdoor Power Equipment manufacturer with operations in 110 countries. Optimized Amazon, Marketplaces, Retail.com, DTC, and B2B/Direct Accounts. Reported results monthly to C-Suite and Private Equity owners.
• Built global consumer eCommerce business for flagship Oregon® brand from $2.5M to >$30M. Oversaw UX and Content for a $200M B2B eCommerce platform.
• Orchestrated $20M+ MarTech stack and led cross-functional team of 18 designers, developers, and marketers using agile methodologies to deliver a 24% conversion rate lift across owned channels.
• Maximized multi-million advertising programs across diverse channels, yielding >$9.55 ROAS and securing #1 share positions on major retail platforms.

• Managed $10M MarTech stack and executed ABM strategies to grow the customer database of global hospitals, cancer, and neurology clinics by 23%.
• Spearheaded data-driven marketing programs aligning Sales, Customer Service, Product, and Clinical teams. Launched Salesforce-based service portal for 6,000+ global hospital and cancer clinic clients, improving customer retention.
• Managed and participated in 100+ annual events. Produced 40+ webinars, 25+ case studies, and orchestrated a $1.2M immersive tradeshow experience.

• Partnered with Amdro® and Pennington® P&L leaders to develop a 3-year digital strategy, enhancing efficiency and reducing costs.
• Orchestrated the migration of 60+ websites to a central CMS, enhancing UX and personalization, and saving $1.5M in tech costs.
• Led transition from digital agency to Contently, increasing content creation tenfold, reducing costs, and elevating YoY brand engagement by 30%. Created 100 unique pieces of enduring brand content.
• Brought social media in-house, saving $250K annually, improving brand control and better aligning with omnichannel strategy.

• Drove digital transformation for a $5B business, implementing a mobile-first intelligence platform and creating a suite of iPad app sales tools, elevating digital maturity, sales capabilities, and transaction efficiency.
• Led Salesforce.com integrations with proprietary enterprise tools to streamline workflows and improve sales efficiency.

Selected for GE's elite post-MBA program with extensive training and diverse Sales & Marketing roles across divisions.

• GE Corporate Digital COE | Digital Marketing Manager
  Developed 'Metrics That Matter' digital dashboard for GE's CMOs. Co-created the HealthyShare app with Facebook, launched during the 2012 Summer Olympics.
• GE Capital Retail Finance (now Synchrony) | New Product Innovation Manager
  Deployed 20+ digital pilot programs for credit card clients including Gap, PayPal, Chevron, and Lowe's. Led social listening project for Walmart, improving customer experience at POS. Received CEO Imagination Award from Jeff Immelt.
• GE Capital Global Sponsor Finance | Originations Associate
  Underwrote $320M in senior-secured loans for private equity-backed companies, conducting in-depth analysis and building financial models.